COMPASS
Coaching and Consulting Australia
INTENTIONAL BY DESIGN
(ID LAB)
A Strategic Redesign Program for Businesses and Founders Who Are Done Leaving Their Future to Chance.
Most business owners and employees are so focused on the day-to-day that they rarely stop to ask the bigger questions. Not because they don’t care about the future — but because the urgent always crowds out the important. Meanwhile, markets shift, careers evolve, industries change, and technology disrupts what once felt stable. If your current path continues unchanged, where does it actually end up?
Intentional by Design (ID Lab) is a strategic design experience created specifically for business owners and founders who want to take deliberate control of where their trajectory is going, as well as those and those employed in a job but seriously considering starting a business — and wanting to think it through strategically before making any moves, rather than leaping without a plan. This is not a life coaching program, motivational workshop, or “quit everything and leap” advice. It is grounded, practical scenario planning — built on economics, change management methodology, and real business experience — designed to help you think clearly about your business future before external forces make the decisions for you. Employed in a job
Lead with clarity.
Build with confidence.
Transform your work and business by joining the
ID Lab experience.
THE THREE PILLARS OF THE ID LAB
Each pillar is designed to reveal something most business owners have never properly examined. Together they give you a complete strategic picture — where you are, what could threaten that, and what becomes possible when you think without limits.
Where will your business or 9-5 job actually end up if you don't change anything?
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Most business owners and employees have a sense of where they want to go — but rarely examine where they are actually headed. Every repeated decision, habit, and pattern in your business or work is quietly building a future. In this pillar, you step back and look honestly at the trajectory of your current path — not where you hope it leads, but where it is practically taking you.
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This is the foundation of strategic business planning. Seeing the real destination of your current path gives you the clarity to redirect, strengthen, or expand — before momentum locks you into a place you never intended to be.
Pillar 2 — YOUR PLAN B — BEFORE YOU NEED ONE
What would you do if your current business model or 9-5 job was suddenly disrupted?
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Careers change. Markets move. Technology replaces what once took a team. We have all seen roles that disappeared overnight as well as businesses that had no answer when their main income stream disappeared — dance studios, event companies, service businesses that relied on one way of working, one type of client, one channel. When disruption came, there was no plan B.
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This pillar guides you through downside scenario planning:
What happens if the work, income, or structure you depend on becomes unstable or unavailable?
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This pillar guides you through practical downside planning — while your business (or 9-5 job) is stable, not under pressure. You will explore and design alternative pathways and build resilience into your model before you need it. The goal is not to predict the future — it is to make sure your business is not one disruption away from crisis.
Pillar 3 — THE BUSINESS YOU HAVEN’T ALLOWED YOURSELF TO CONSIDER
What would you build if nothing was in your way?
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This is the pillar most people find both the most uncomfortable and the most valuable. It asks you to set aside the practical objections — time, money, age, experience, what others might think — and look honestly at what you would actually build if none of those things were obstacles.
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Not as a fantasy exercise. As a strategic one. Because buried in what you have dismissed as impossible or impractical, and behind the untapped potential you have postponed, avoided, or left unexplored, are often your most distinctive ideas, your most sustainable offers, and the clearest expression of what makes your business genuinely different. This pillar opens that conversation — and gives you a practical framework for finding small, low-risk ways to begin moving toward it. This process expands your sense of possibility, reveals latent strengths, and becomes the compass for the life you want to build — not the one you merely tolerate.
What the ID Lab Gives You
Clarity on your current trajectory
An honest picture of where your business is heading — and what to redirect, strengthen or expand before it’s too late to change course easily.
A resilience plan built before you need it
Practical alternative pathways while your business or 9-5 job is stable — so disruption doesn’t catch you without options.
A strategic vision of what’s truly possible
A clear, considered picture of the business you are genuinely capable of building — with small, practical first steps toward it identified and ready to act on.
HOW THE ID LAB WORKS
The ID Lab is a high-level mentoring experience that runs across three sessions, each building on the last, and is designed to fit around your existing commitments.
Step 1 — Register Your Interest
Complete the contact form and tell us where you are in your business / work right now. We review applications and confirm your place if it’s a good fit. No payment required to join the waitlist.
Step 2 — Join the Group
If we are a good fit, you receive your invitation and session schedule. Sessions are kept deliberately small — this is not a webinar or a mass program. If the group schedule is not a good fit for you we will aim to find a suitable time. No payment is required if you are unable to attend.
Step 3 — Work Through the Three Pillars
Once your place and schedules are confirmed, across three focused sessions you work through each pillar with guided frameworks, structured reflection, and practical outputs you can act on immediately.
Join a curated experience for $110 one-off fee
30 Days Money-back Guarantee - If you don't find value in this experience, you receive a full refund. No questions asked.
WHO THIS IS FOR
Is the ID Lab Right for You?
The ID Lab is designed for business owners, founders and those in transition from a 9-5 job to starting their own business, ready to think strategically about their future — not just react to what’s in front of them. It is particularly valuable if you are:
— Currently in a 9-5 job and considering starting a business, but wanting to properly explore before commiting
— Running a business that is working but feels like it could be more — more resilient, more purposeful, more deliberately yours
— Aware that your current business model has vulnerabilities but unsure how to address them without disrupting what’s already working
— Carrying an idea for a different direction, a new offer, or a bigger vision that you have not yet given yourself permission to properly explore
— Ready to make decisions based on strategic clarity rather than urgency, pressure, or what everyone else seems to be doing
The ID Lab is not a quick-fix program or a motivational experience. It requires genuine engagement, honest reflection, and a willingness to examine your business with fresh eyes. If you are looking for a template or a shortcut — this is not the right fit.
Waiting won’t create change — action will.
The most successful business owners are not the ones who worked the hardest. They are the ones who dared to question things — about where they were going, what they were risking, and what they were genuinely capable of building. The ID Lab creates that space. Deliberately. Practically. Around your business specifically.
Take Control of Your Journey — On Your Terms
Take Control of Your
Journey — On Your Terms
Elevate Your Potential
Unlock Your Path to Empowerment
Develop actionable strategies tailored to your real-life circumstances in business growth, business expansion, or startup.
Actionable Strategies
Navigate Change
Strengthen decision-making and foresight skills that help you navigate change, pivot when necessary, and confidently pursue long-term goals.
Momentum & Accountability
Build momentum with accountability — learn how to integrate insights into your daily life, maintain forward motion, and measure progress without pressure or overwhelm.
Ready to take control of your journey, on your terms?
Express your interest in joining the program by completing the contact form and telling us where you are in your business right now.
No payment required to register interest. Once confirmed, your place is secured and payment finalised before your first session.
