COMPASS
Coaching and Consulting Australia
INTENTIONAL BY DESIGN
(ID LAB)
A Strategic Redesign Program for Businesses and Founders Who Are Done Leaving Their Future to Chance.
Most business owners and employees are so focused on the day-to-day that they rarely stop to ask the bigger questions. Not because they don’t care about the future — but because the urgent always crowds out the important. Meanwhile, markets shift, careers evolve, industries change, and technology disrupts what once felt stable. If your current path continues unchanged, where does it actually end up?
Intentional by Design (ID Lab) is a strategic design experience created specifically for business owners and founders who want to take deliberate control of where their trajectory is going, as well as those employed in a job but seriously considering starting a business — and wanting to think it through strategically before making any moves, rather than leaping without a plan. This is not a life coaching program, motivational workshop, or “quit everything and leap” advice. It is grounded, practical scenario planning — built on economics, change management methodology, and real business experience — designed to help you think clearly about the future before external forces make the decisions for you.
Lead with clarity.
Build with confidence.
Transform your work and business by joining the
ID Lab experience.
THE THREE PILLARS OF THE ID LAB
Each pillar is designed to reveal something most business owners have never properly examined. Together they give you a complete strategic picture — where you are, what could threaten that, and what becomes possible when you think without limits.
Where will your business or 9-5 job actually end up if you don't change anything?
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Most business owners and employees have a sense of where they want to go — but rarely examine where they are actually headed. Every repeated decision, habit, and pattern in your business or work is quietly building a future. In this pillar, you step back and look honestly at the trajectory of your current path — not where you hope it leads, but where it is practically taking you.
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This is the foundation of strategic business planning. Seeing the real destination of your current path gives you the clarity to redirect, strengthen, or expand — before momentum locks you into a place you never intended to be.
Pillar 2 — Your Business Resilience Plan — Built Before You Need It
What would you do if your current business model or 9-5 job was suddenly disrupted?
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Markets shift. AI replaces entire business functions. Economic disruption hits without warning. Many small businesses that relied on one income stream, one marketing channel, one business partner, or one way of delivering their service had no answer when that single point of failure disappeared. We have all seen roles that disappeared overnight as well as businesses that had no answer when their main income stream disappeared — many businesses that relied on one way of working, one type of client, one channel. When disruption came, there was no plan B.
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This pillar guides you through practical downside planning — while your business (or 9-5 job) is stable, not under pressure. You will explore and design alternative pathways and build resilience into your model before you need it. The goal is not to predict the future — it is to make sure your business is not one disruption away from crisis.
Pillar 3 — THE BUSINESS YOU HAVEN’T ALLOWED YOURSELF TO CONSIDER
What would you build if nothing was in your way?
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This is the pillar most people find both the most uncomfortable and the most valuable. The third pillar isn't about dreaming without constraint. It's specifically about what becomes possible when you stop being dependent on something or someone outside your control.
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Not as a fantasy exercise. As a strategic one. Because buried in what you have dismissed as impossible or impractical, and behind the untapped potential you have postponed, avoided, or left unexplored, are often your most distinctive ideas, your most sustainable offers, and the clearest expression of what makes your business genuinely different. This pillar opens that conversation — and gives you a practical framework for finding small, low-risk ways to begin moving toward it. This process expands your sense of possibility, reveals latent strengths, and becomes the compass for the life you want to build — not the one you merely tolerate.
What the ID Lab Gives You
Clarity on your current trajectory
An honest picture of where your business is heading — and what to redirect, strengthen or expand before it’s too late to change course easily.
A resilience plan built before you need it
Practical alternative pathways while your business or 9-5 job is stable — so disruption doesn’t catch you without options.
A strategic vision of what’s truly possible
A clear, considered picture of the business you are genuinely capable of building — with small, practical first steps toward it identified and ready to act on.
HOW THE ID LAB WORKS
The ID Lab is a focused strategic experience delivered across three consecutive modules, each building on the last. It is designed to fit around your existing commitments and provides a structured environment for honest reflection, strategic thinking, and practical planning.
Step 1 — Register Your Interest
Complete the contact form and tell us where you are in your business / work right now. We review applications and confirm your place if it’s a good fit. No payment required to join the waitlist.
Step 2 — Confirm Your Place
Once your participation is confirmed, you will receive the program schedule and details for your first session.
Step 3 — Work Through the Three Pillars
Across three focused modules, you will work through each strategic pillar using guided frameworks, structured reflection, and practical planning. You will leave with a clearer understanding of your current trajectory, potential vulnerabilities, and the opportunities available to you — along with practical next steps to begin moving forward.
Our Satisfaction Guarantee
We want you to feel that the ID Lab is the right fit for you. If, after completing the first module, you feel the program is not meeting your expectations, let us know before the second module begins and we will provide a full refund. Terms and conditions apply as outlined in our client agreement.
WHO THIS IS FOR
Is the ID Lab Right for You?
The ID Lab is designed for business owners, founders and those in transition from a 9-5 job to starting their own business, ready to think strategically about their future — not just react to what’s in front of them. It is particularly valuable if you are:
— Currently in a 9-5 job and considering starting a business, but wanting to properly explore before committing
— Running a business that is working but feels like it could be more — more resilient, more purposeful, more deliberately yours
— Aware that your current business model has vulnerabilities but unsure how to address them without disrupting what’s already working
— Considering bringing in a business partner or already working with one — and wanting to stress-test whether your business could still function if that partnership changed or ended
— Carrying an idea for a different direction, a new offer, or a bigger vision that you have not yet given yourself permission to properly explore
— Ready to make decisions based on strategic clarity rather than urgency, pressure, or what everyone else seems to be doing
The ID Lab is not a quick-fix program or a motivational experience. It requires genuine engagement, honest reflection, and a willingness to examine your business with fresh eyes. If you are looking for a template or a shortcut — this is not the right fit.
The Most Resilient Businesses Aren't the Ones That Got Lucky — They're the Ones That Planned Ahead.
The most resilient small businesses are not the ones that avoided disruption. They are the ones that planned for it — while things were still stable. The ID Lab is a practical, grounded strategic planning experience built specifically for small business owners, founders, and career changers who want to take deliberate control of their trajectory. Not reactive. Not generic. Built around your business, your risks, and your possibilities.
Turn strategic insight into practical next steps designed around your current circumstances, resources, risks, and ambitions.
Actionable Next Steps
Navigate Change with Greater Clarity
Strengthen your ability to assess change, identify risks, consider alternatives, and make more deliberate decisions about your future.
Discover New Possibilities
Look at your business, career, or future direction with fresh eyes. By examining your unique strengths, resources, and opportunities, you can identify possibilities you may not have previously allowed yourself to explore.
Ready to take control of your journey, on your terms?
Express your interest in joining the program by completing the contact form and telling us where you are in your business or work right now.
No payment is required to register your interest. Once your participation is confirmed, we will provide the program details and payment information before your first session.
