You already have a brand — as a person and as a business. Even if you’ve never thought about it, people already think something about you. They’ve felt your energy. They’ve interpreted your decisions.They’ve formed opinions — with or without your input. The question is: Are you shaping that brand intentionally, or leaving it to chance? Personal branding has been watered down to fonts, filters, outfits, and elevator pitches. Let’s get one thing clear: Your personal brand isn’t